Tips For Choosing Your Company Name

Posted on 10/23/2016 in News

Creating your travel agent company name can be hard and you’re probably wondering how to even come up with a good name. Below you’ll find a few tricks that may just help you come up with the next best name in the industry!

 

1. Look to see what other companies in the industry are named.

You don’t want to copy any of their names, but this gives you a good opportunity to see some examples of good company names (and in some cases bad ones as well). Take note of some of the names that stand out to you and ask yourself why they stand out.

 

2. Think about your target audience and your brand.

Jot down all of the words that come to mind when you think of your target audience. For example, are you planning trips for families? If so, you could write down words like, “family fun”, “kid activities” or “family bonding”.

After you’ve brainstormed some words that describe your target audience and their desires, think about your brand. What is your brand? In other words, who are you? Who do you want to be? How do you want people to perceive you?

The words you write down during this brainstorming session may never make it to the final company name, but it helps you get your creative juices flowing and allows you to focus on the important aspects of your company.

 

3. Keep your name short and to the point.

You want your name to be easy to say and easy to remember, so don’t come up with a 4-word company name or try to utilize extravagant wording that your average person will not understand. You also don’t want to use weird, different or extremely quirky spellings of words. For example, “business” spelled “biziness”.

Your name is the first thing that potential customers will see, so you want it to easily give them clues to what your company does.

 

4. Have a meaning behind your name.

The meaning behind your name doesn’t have to be spectacular, but it’s always great to have a connection to your name. You’ve worked hard to build your business, so why not have a name that strikes a nerve with you?

 

The tips above are great starting points if you’re stuck in a naming rut, but as you fumble through the naming process add in your own brainstorming techniques. After all, naming your travel agent company is your choice and there are many different ways to come up with a name that fits you and your company.



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